Filed under: Green Culture, North America, USA
Burning rubber? Not on Bridgestone's watch.
That's what the world's largest tire and rubber company is saying by ratcheting up its tire-recycling program. Bridgestone Americas is looking to ensure that, by the end of the year, 100 percent of the used tires returned to its company-owned stores when new tires are purchased are recycled for other uses.
The effort is part of Bridgestone's One Team, One Planet Spent Tire program. In addition to enforcing recycling for its company-owned stores, the Nashville-based company will, next year, start pushing affiliate retail stores to recycle all used tires as well.
So far, the company appears to be pretty vigilant about its tire-recycling efforts, as it currently has a 98-percent tire-reusage rate at the company's 2,200 U.S. stores. That compares favorably to the 85-percent recycling rate for "spent" tires, according to the Rubber Manufacturers Association.
Continue reading Bridgestone ratchets up "One Team, One Planet Spent" tire-recycling program
Bridgestone ratchets up "One Team, One Planet Spent" tire-recycling program originally appeared on AutoblogGreen on Tue, 08 May 2012 17:56:00 EST. Please see our terms for use of feeds.Permalink | Email this | Comments
Tags: bridgestone, recycling, rubber recycling, tires
Bridgestone ratchets up "One Team, One Planet Spent" tire-recycling program was originally published by Autoblog Green. Read the full story by clicking here.