It is an unusual way of increasing used car sales, but a dealership in Florida, USA, has offered a free AK-47 assault rifle with every purchase. The dealership, which specialises in used trucks, has seen sales almost double since the incentive - which the company claims is highly relevant to the lives of its customer base - came into effect.

The offer has caused concern among individuals living in the area, but neighbours can rest assured by the fact that all potential customers have to undergo a vigorous background check before they are given the voucher for the gun shop. Locals have also been assured that the dealership is not keeping the weapons on the premises.

Those who are not interested in an AK-47 assault rifle can opt for another firearm instead, or ask for a cheque equal to the value of the rifle. According to reports, the dealership does recognise that not everyone has a need or interest in owning a firearm. The offer runs until the end of November and the dealership owner has no plans to stop the incentive, despite objections that have been raised in the local community.

Customers visiting UK used car sales showrooms are unlikely to be faced with a similar incentive, but the report is one example of how some dealerships are getting creative in order to boost used car sales. The current economic situation has led to many drivers to opt instead for a used car, as opposed to purchasing a brand new car.

published: 16/11/2010