Big Growth in Mobile and Tablet Traffic

The second biggest car search response network for motor dealers in the United Kingdom, Motors.co.uk, says that it has witnessed an increase of no less than 123% in visits to its mobile and app sites over the course of the last 12 months, with as much as 15% of all visits to their website now being from mobile devices.  The company has also seen an increase of an astonishing 200% in visits from iPads. 

The massive growth in traffic from mobile and iPads to Motors.co.uk is due largely to the increasing take up of tablets and smart-phones that, in turn, is playing a big part in the speedy growth of mobile media consumption.

Ofcom has conducted some research recently that suggests that ownership of smart-phones has doubled over the course of the last year with as much as 46% of the population of the United Kingdom now owning an Android, Blackberry, iPhone, Windows or some other smart-phone device.  In addition to this, research from Google also suggests that around 83% of all smart-phone users surf the internet using their phones each and every day, with 22% even going so far as to say that they would rather give up their television sets than their smart-phones.

In terms of activity related to the purchasing of used cars, 21% of smart-phone users researched a particular brand using the device, with 29% finding a dealer because of it.

published: 26/01/2012