Car blogs

Dan Trent writes:
A press pack is a simple tool. It should contain all the information about the car, technical specs, a CD or USB stick with some pics and all the resources required to help write your roadtest or first drive. Only sometimes press offices get a bit carried away. It's always good to have more info than you need. But there is a limit! Take the bag load of press info - lavish hardback brochures included - I received when I went on an event for the Ferrari Approved Used programme in the photo above. Crivens!

VW, typically, does a good press pack, the one below from the Touareg launch I was on last week. Clean design, packed with well-thought out detail and very ... competent. Much like the car in other words. They even managed a vaguely amusing quip about the new SUV's 580mm fording depth meaning "the fish stay outside of the new Touareg." OK, hardly side splitting but for a German press pack that's not bad.

A much more utilitarian approach from Aston Martin for my early drive in the Rapide a couple of months back. I actually got in the car ahead of the main launch event so my press pack consisted of simple printed out text in a clear plastic folder. No complaints here - it had all the info I needed with the minimum of fuss and bother.

In stark contrast to Honda, who swapped the CR-Z we had in (but can't tell you about yet!) last week for this rather demure looking press pack...

...which then nearly blew me off my chair with the ferocity of its WOW! KA-ZAM! graphic design overload when I opened it up. Pass the shades!

It gets better. Look - there's a whole pop-up section too!

Fair play, that's some degree of effort and somebody's gone to an awful lot of trouble over this. Now, where is that mpg figure?

Dan
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Links:
Buying a used Ferrari
First drive: new VW Touareg
Oi, Touareg! Back of the queue!
First drive: Aston Martin Rapide
Honda CR-Z sneak preview, Dan quite excited
Honda CR-Z revealed
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Tags: Industry Observation

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And the prize for the most overly elaborate press pack goes to... was originally published by Inside Track. Read the full story by clicking here.