Car blogs

Tata Motors went from pillar to post to sell the Nano to the masses. They even tied up with retail giant Big Bazaar to not only showcase the Nano but also sell it from their malls. The trick turned out to be so successful that Tata Motors has tied up with Big Bazaar one more time to sell the Indigo eCS.

Tata Motors has also devised a clever ad campaign called ‘25 ka Tadka’ to emphasize the 25 km/l mileage claimed for the Indigo eCS. 40 Big Bazaar outlets will display the Indigo eCS along with other 25 top discounted household products.

Tags: Tata, Big Bazaar, Tata Indigo eCS, Tata Nano

---

After Tata Nano, Indigo eCS to be sold through Big Bazaar was originally published by Indian Autos blog. Read the full story by clicking here.