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Mercedes Reportedly Considering Its Smallest Cars for U.S. Market



By John O'Dell, Senior Editor


With sales of its big SUVs stalled and a collapsing economy threatening to decimate its bread-and-butter luxury car audience, Mercedes-Benz is thinking the once-unthinkable: selling its subcompact A-Class (right) and compact B-Class (below) cars to Americans.


Steven Cannon, marketing vice president for Mercedes-Benz USA, told German weekly Auto Motor und Sport that his company is "looking at options to export" the next-generation A- and B-Class models to the U.S., according to a report this morning by auto industry analysts at IHS Global Insight consulting. Mercedes' smallest cars are next scheduled for updating in 2011.


In the past, Mercedes has been reluctant to drop below the C-Class in the U.S. for fear less expensive, less luxurious models would damage its upper-crust image.
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Tags: Diesel, Fuel Economy, Mercedes-Benz, B-Class, Mercedes Benz A-Class, Mercedes Benz Small Cars


Mercedes Reportedly Considering Its Smallest Cars for U.S. Market was originally published by Green Car Advisor. Read the full story by clicking here.

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