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Kia motors still plans to bring new clean and green models to the U.S., but its plan to create a separate green brand identity under the EcoDynamics label has been dropped.

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Kia Ray concept features rechargeable electric-drive system. Company is spending billions developing hybrid and all-electric vehicles as it moves to become a global fuel efficiency leader.
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 It's the economy - Kia has decided it would simply cost too much to launch a new brand identity campaign to educate consumers about a lineup of EcoDynamcs cars, U.S. product planning director Orth Hedrick told Wards Auto.



We applaud the idea. There are too many brands out there already.


We do hope, though, that Kia comes up with a nice short name and a badging system to identify those vehicles in its lineup that deliver improved fuel economy and cleaner exhaust. Maybe a chrome circle with "EcoD" in green enamel lettering?

Tags: Kia, Kia Branding, Kia Fuel Efficiency, Kia Motors

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Kia Drops Plan For Separate 'EcoDynamics' Branding in U.S. was originally published by Green Car Advisor. Read the full story by clicking here.