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HAPPY BIRTHDAY: Prius Introduced in U.S. 10 Years Ago This Month



Toyota's U.S. marketing arm is celebrating the 10th anniversary this month of the U.S. launch of the Prius.






The introduction here of what has become the world's best-selling hybrid is certanly worth noting, but we'd be remiss if we didn't don our cloak of historical accuracy and point out that the Prius actually is 13 years old. 






It made its world debut in Japan in 1997 - the first modern hybrid in the world.


To date, more than 1.8 million have been sold globally, about half of them in the U.S.


Although Honda actually beat the Prius here with the December 1999 U.S. launch of the original Insight hybrid, the Toyota gang was a lot better at marketing. To many, "Prius" is just another word for "hybrid." 


So we add our voice to the chorus - Happy (U.S.) Birthday, Prius.

Tags: Carbon Motors, Hybrid, Toyota, Hybrid, Prius, Prius 10th Anniversary, Toyota


HAPPY BIRTHDAY: Prius Introduced in U.S. 10 Years Ago This Month was originally published by Green Car Advisor. Read the full story by clicking here.

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