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Lexus has a redesigned GS that it truly believes can compete with the likes of the BMW 5 Series and Mercedes-Benz E-Class. So it's going where the eyeballs are with its marketing, ponying up for the brand's first-ever Super Bowl ad. Lexus' commercial is just a 30-second spot, joining the likes of Acura, Audi, Cadillac and other brands buying time during the big game.



Lexus is calling its ad, "The Beast," which calls to mind both President Obama's limo and the 2009 documentary by Eric Bana. The actual spot, however, has a rather hackneyed sci-fi theme: A GS350 is locked up in a shipping container sized cage in a lab, and uses its new "Lexus spindle grille" to break free in a destructive orgy of CGI.



Click past the jump to watch the whole ad.

Continue reading 2013 Lexus GS unleashed in Super Bowl ad

2013 Lexus GS unleashed in Super Bowl ad originally appeared on Autoblog on Tue, 31 Jan 2012 15:00:00 EST. Please see our terms for use of feeds.Permalink | Email this | Comments

Tags: 2013 lexus gs 350, gs, gs 350, gs350, lexus, lexus super bowl, lexus super bowl commercial, super bowl, super bowl commercial, super bowl commercials, video

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Video: 2013 Lexus GS unleashed in Super Bowl ad was originally published by Autoblog. Read the full story by clicking here.