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Filed under: Car Buying, Sedan, Europe, Maybach, Earnings/Financials, Luxury



Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.



Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.



We can hardly blame them.



Mercedes-Benz will pick up the ultra-luxury slack with a new range of sedans based on the S-Class. Those bruisers will likely bow in 2013 just as Maybach turns out the lights for good.

Maybach lost upwards of $500k on each vehicle sold originally appeared on Autoblog on Wed, 08 Feb 2012 18:01:00 EST. Please see our terms for use of feeds.Permalink | Email this | Comments

Tags: daimler, maybach, maybach 57, maybach loss, mercedes-benz

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Report: Maybach lost upwards of $500k on each vehicle sold was originally published by Autoblog. Read the full story by clicking here.